The principles and methods of Offline Direct Marketing have long been applied to Home Based Internet Marketing. The use of long form sales letters plagues the industry, with every tom, dick and harry trying to replicate online, what marketers have done offline for centuries, i.e. write long-winded, hard-to-read-in-one-go style sales letters that rarely ever capture the attention of the reader.

Prospects visiting a sales or squeeze page don’t have the patience nor the time to read through a 10 page sales letter. There is a much higher probability of prospects reading a printed version of the same sales letter if they receive it in the mail, not email. It’s just how things work. The average time anyone spends on a web page that has just text these days can vary between 2 seconds and 2 minutes. That’s never enough to read a long sales letter.

If you’re one of those people who’ve been employing the use of long-form sales letters on your landing pages and been wondering why your response rates are so low, you should seriously re-evaluate your home based internet marketing strategy and switch to video sales letters.

Making video sales letters is a lot more approachable for people surfing a web page. You can condense your entire long form sales letter into a series of short bullet points and make a powerpoint presentation out of it. Once you’re done writing up the powerpoint slides, which should take you roughly 30 seconds per slide to produce say a 10-slide presentation, you can record a voice narration of the same slides over them and convert it into a video using a popular video creation software like Camtasia.

Video sales letters when used in home based internet marketing, have the ability to captivate prospects atleast 20 times more than long form sales letters. They are much easier on the eyes, are restricted to a small space on the viewer’s screen, and above all, are much easier to spend say 4 to 8 minutes watching instead of reading 10 pages worth of written text.

It’s all about human nature. The more time anything requires, the less motivated prospects will be to stick around and read it. So why not save their time by giving them a highly condensed version of what your sales letter would look like on 10 pages, and save yourself the loss of yet another potential buyer who lost interest purely due to the fact that the sales letter was getting a bit boring to read.

Start using video sales letters today. Make them short, descriptive to the extent that they highlight the most important points from your sales letter, and stick your video on a landing page with a signup form and a lead magnet (e.g. a Free Report or Free Video) to encourage your prospects to at least give you their contact details (name and email address) in exchange for the freebie you are giving them for having visited your page.

Video sales letters are one of the most powerful tools you can have in your home based internet marketing arsenal. There are many free video creation software packages available today, and you can even record your own videos via YouTube now so there really is no excuse to not create video sales letters instead of long form sales letters.

The choice is yours. Stick to long form sales letters and lose many potential buyers who walk away due to sheer loss of patience, or capture more leads than you ever did before using short, catchy video sales letters and boost your leads, sales and ultimately your profits.

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Ali K. is an Affiliate Marketer, Product Creation & Launch Consultant, Copywriter, and one of the most Highly Active Programmers in the Internet Marketing world, the Lead Technologist behind the Blockbuster Launch of The Internet Time Machine, and Search Engine NowRelevant.com, and mentioned in several International News Publications such as Forbes, The Chicago Tribune, NY Times, LA Times, and Reuters, to name a few, for his work.

Ali K. also spearheads The SEPCON Project, a 100% Free Email Advisory with a mission to educate anyone and everyone interested in home based internet marketing in the art of Explosive Internet Marketing for Profit and Success. The SEPCON Project provides Cutting-Edge Software, Courses, Videos, Audios, PLR Re-Brandable Products, eBooks and tons more. Sign up for FREE (no gimmicks) at http://www.sepcon.info/

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